Privacy Policy

Updated Oct 1st 2025

Please read through our privacy policy carefully.

The Rustic Remedy respects and protects your privacy. This notice sets out the different areas where user privacy is concerned and outlines the obligations and requirements of the users at www.therusticremedy.com. It explains how we use, store, and protect any personal data we collect from you, or that you provide to us.

Personal Information We Collect

When you book an appointment, we may collect:

  • Your name, email address, and telephone number

  • Information about your appointments and services booked

  • Marketing preferences (you may opt out at any time by clicking the unsubscribe link)

Web & Social Media Requirements & Disclaimers

  • No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.”

  • Text messaging opt-in data and consent will not be shared with any third parties.

  • While using our website, we may collect details about your computer (IP address, operating system, browser type) to improve your browsing experience.

Health Information Collected

To provide safe and effective massage treatment, we may also collect health-related details such as:

  • Medical background and health history

  • Lifestyle information relevant to your treatment

This information is used solely to ensure your treatment is safe and effective. It is protected under HIPAA privacy laws, kept strictly confidential, and will never be shared without your written consent — unless disclosure is required by law.

Purchases

When you purchase a gift certificate, we may collect:

  • Your name, email, and payment details

  • Recipient’s name and email (if applicable)

This information is used only to process your purchase and deliver the requested service.

Cookies & Tracking

Our website uses cookies and similar technologies to:

  • Improve site functionality

  • Analyze website traffic

  • Enhance your browsing experience

Cookies may also be used by third-party services such as Google Analytics. You may adjust your browser to refuse cookies, though this may affect functionality.

Consent

By providing your personal information when booking, completing intake forms, making payments, or contacting us, you consent to the collection and use of that information for the stated purposes.

We will never use your information for secondary purposes (such as marketing) without asking for your direct consent.

Data Retention

  • In Kentucky, licensed massage therapists must adhere to HIPAA privacy rules and Kentucky's specific record-keeping regulations under 201 KAR 42:061 and 201 KAR 42:080, which outline the required content and documentation standards for client records, including progress notes, client history, and assessments.

Access, Updates & Corrections

You have the right to:

  • Review the personal information we hold about you

  • Request updates or corrections

  • Access your account via Ovatu™ for purchase history, health history, and scheduled appointments

Disclosure

We will not share, sell, or distribute your information without your consent, unless disclosure is required by law.

Data Handling & Storage

  • Our booking and document system is provided by Ovatu™, which stores data using encryption on protected servers.

  • Payments are securely processed by Square™, and all stored card details are encrypted under PCI-DSS standards. Rustic Remedy cannot access your card details directly.

We recommend reviewing the privacy policies of Ovatu™ and Square™ for more information on how they handle your data.

Marketing & Communications

If you subscribe to our mailing list, we may send occasional updates, promotions, or reminders. You can unsubscribe at any time by clicking the “unsubscribe” link or contacting us directly.

Children’s Privacy

Our services and website are not directed to individuals under the age of 13. We do not knowingly collect personal information from children without consent.

If a minor (under 18) receives massage or wellness services at The Rustic Remedy, we require:

  • A parent or legal guardian’s signature on intake and consent forms

  • The parent/guardian remains on the premises until treatment has been completed.

  • Collection of relevant health information to ensure the safety and effectiveness of treatment

This information is treated with the same confidentiality as all client records and is protected under HIPAA privacy laws.

If you believe we may have inadvertently collected information from a child without proper consent, please contact us immediately so we can correct or delete the information.

Security & Data Breaches

We take reasonable precautions and follow industry best practices to protect your personal information against loss, misuse, unauthorized access, disclosure, alteration, or destruction.

In the unlikely event of a data breach, we will notify affected individuals promptly in accordance with applicable laws.

Policy Changes

We reserve the right to update or modify this Privacy Policy at any time. Changes will take effect immediately upon posting on this website. Significant changes will be highlighted in the updated notice.

Complaints & Contact

If you have questions, concerns, or complaints about how your information is being handled, please contact us first so we can seek a resolution:
📧 amanda.snow@therusticremedy.com

Contact Information:
Amanda Snow LMT
The Rustic Remedy
467 Erlanger Rd. Erlanger, KY 41018
859-740-0607
amanda.snow@therusticremedy.com